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August 11
Intro to Digital Marketing and Sitecore XP 8 Part I

​In order to succeed in today’s fast paced business environment, digital marketing has become an essential asset to most organizations.  When considering the best solution to help drive the needs of the organization, companies must first consider the following questions:

1. How do we convert more leads into customers? 

2. What tools and processes are helpful to promote a brand and increase sales? 

3. Once new customers arrive, what can we do to retain these folks and keep them coming back?

There are no simple answers to these questions. In fact, there is not a single answer but a set of answers that together combine different skills and approaches. A multi-channel approach is key for survival in a rapidly changing business world. In the past, the range of channels was smaller; one would mainly have TV, Radio, newspapers and magazines to worry about. Today, new devices and new ways to deliver information and entertainment show up all the time. Fortunately, most of these new roads are paved on top of digital soil. Therefore, more than ever, Digital Marketing has become an essential approach when thinking about the answers for the three questions we raised above. 

Digital Marketing is a vital component of the most important Enterprise Content Management Systems (ECMS) available in the market. In this series I will be talking more about the details of the features available in Sitecore XP 8. 

Sitecore has evolved from a pure content management system to a full digital experience management solution. It has a number of features and modules built to facilitate the daily work of marketers. The table below shows some of these features:

Screenshot of Sitecore 8 Marketing Control Panel:

In this series of blog posts we will talk individually about each one of Sitecore's Marketing Control Panel features.​  In Part II, we will discuss Sitecore Taxonomies and Campaigns​​. Stay tuned!

Learn more about our complimentary Sitecore Lunch and Learn events here​.

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