Protiviti / Consulting / Women in Cable Telecommunications

Women in Cable Telecommunications

OBJECTIVE: When Women in Cable Telecommunications (WICT) decided to launch a new public website on SharePoint 2013, one of their main objectives was to design an attractive and dynamic web experience for their users. “In the television industry, we compete in a very visual marketplace,” Greg Hickman, Senior Director of Communications and Interactive Media, explained. “It was important for our site to be dynamic and stand out with colors and photos.  We were looking for a very modern, fresh-looking design.”

In addition to the look and feel of the new site, WICT wanted to improve functionality and implement a responsive design to make their site more accessible to mobile device users.  “We looked at the analytics and saw a steady increase in people accessing our site on mobile devices, so we knew we needed to improve our mobile site experience.” Hickman said.
SOLUTION: WICT partnered with Protiviti for their SharePoint 2013 website and the full creative and responsive design implementation. The new, dynamic design is visually appealing and showcases several forms of multimedia. WICT also wanted to place more emphasis on social media interaction, resulting in features such as a live Twitter feed on the homepage, and “share” buttons on all pages and articles throughout the site.
To enhance member collaboration, WICT utilized the custom communities feature within SharePoint 2013 and leveraged their Microsoft Dynamics CRM system to create a better community experience for their members.  WICT’s twenty chapters were also given custom chapter templates allowing them to store documents and information specific to their chapter.
RESULTS: “Everyone loves the new site,” Hickman said. “We have gotten a lot of great comments on how ‘fresh’ it looks and how people can easily navigate to and access everything from their mobile devices.” WICT is also seeing a lot more social media activity with members sharing more information online using the new social features.
WHY PROTIVITI: After partnering with Protiviti on their SharePoint 2007 site, WICT selected Protiviti for their 2013 upgrade, which made for a very smooth transition.  Protiviti’s proven methodology and project management approach provided regularly scheduled meetings and constant communication throughout the project.  “We were always able to track our hours and the progress of the project. Everything was well documented and structured,” Hickman said. “There was never a time where I felt like I wasn’t in the loop.  The Protiviti team really helped our entire staff feel invested in the project.”
ABOUT WOMEN IN CABLE TELECOMMUNICATIONS: For thirty-five years, Women in Cable Telecommunications (WICT) has partnered with cable and telecommunications leaders to provide professional development programs, research and services that help advance women in cable media. With nearly 10,000 members, WICT is the oldest and largest professional association serving women in the cable and telecommunications industry. Comcast NBCUniversal, Time Warner Cable, Turner Broadcasting System, Inc. and Suddenlink Communications are WICT's Strategic Touchstone Partners. Please visit or follow @WICT on Twitter for more information.

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